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"Discovering Serentiy
in the midst of Life's
Perpetual Chaos."
Hi I'm Priyan Desai, a visual communication Designer who strives to portray the Sublime contrast between chaos and serenity in my works. Aim to approach all projects with a new, creative perspective, acquiring inspiration from human's and nature's creativity and having the impulse to create better and better each day.
OTR Nought
Redefining Suntory Global's 'On the Rocks' as a leading non-alcoholic spirit brand. Developed a new identity, campaign, and brand experience for their innovative product line.
Brand Advertising | Brand Identity | Brand Campaign
"Design is not for Philosophy
it's for Life." - Issey Miyake
My
Creations
Explore creations made to experience, designed to solve problems, and built to offer new perspectives. All designed with Introspection and care.
YOLOS
Developed "YOLOS," a convenient breakfast brand with pre-packed cereal bowls. Defined brand identity, created innovative flavors, and designed functional and eye-catching packaging to target busy individuals with a playful and enjoyable breakfast experience.
Branding | Packaging | Brand Campaign
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Felipe Pantone Book
This coffee table book captures Felipe Pantone’s hyperkinetic world through bold, high-contrast visuals. Blending digital aesthetics, glitch art, and kinetic patterns, the 8x11-inch landscape design embodies his dynamic, futuristic style.
Publication Design
RENOIR
UI/UX design for Renoir, an online marketplace that matches buyers with unique, gently worn apparel from a variety of sellers. To enhance the online thrifting experience, a user-centered design approach and an intuitive interface were developed.
UI/UX | Branding
Determined to create captivating visual stories that enhance experiences and elevate brands with a meticulous attention to detail.
My
Expertise
Art Direction
Interdisciplinary Design
Branding
Illustrations and packaging
Visual Identity
Digital and Print Design
PASARA
Pasara, a Gujarati word signifying 'spread out' or 'extended state,' embodies my artistic perspective. Through Pasara, I offer a glimpse into my unique lens on the world – a world that, despite its inherent chaos or Pasara, possesses an undeniable inner peace. I explore this paradox through my art, portraying the ironic beauty of serenity amidst the storms we encounter both externally and within the mind.
Graffiti | Photography | Illustrations
by Priyan
Aaraam Retail Store
This project focused on creating a strong brand identity and unique retail concept for Aaraam, a smart sleep ecosystem brand. The goal was to deliver a captivating experience that reflects Aaraam's values of innovation, luxury, and well-being.
Branding | Retail Store Design
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